The Bridge Between Digital Marketing and E-Commerce

Bill Gates once said “The Internet is becoming the town square for the global village of tomorrow.”

Belive it or not, it is very true. E-Commerce is the business transaction that takes place completely online, i.e. whenever you use internet to buy/sell a product, you are involved in E-Commerce on the other hand digital marketing refers to advertising our company/product using various digital channels like social media marketing, search engine optimization, websites promotions, e-mail marketing or mobile apps.

Now the question is, why is digital marketing important for e-commerce?

Digital marketing has become the king of advertising.

Earlier, a lot of companies used to advertise using the traditional method like broadcast, newspaper, magazine,billboards,flyers,print ads or direct mail but now everyone is busy on their phones and have no time to pay attention to such advertisements.

This is the world of Facebook, Instagram, LinkedIn, WhatsApp, Snapchat and more, basically, it all sums up to the term called “Social Media”. So if you want people to pay attention to your company or product, there is no better way other than Digital Marketing.

Frankly speaking, the present generation is too lazy to go to shopping malls,outing instead they prefer to choose their clothing, books, electronic appliances,groceries,household items etc online using different apps.

In this pace, online dealers will become more popular than actual shopkeepers.

Which clearly means we need to hurry and catch up to the present change as well. In fact 65% of India’s population is full of youngsters, this means the chances of online shopping hitting the peak very soon is a guarantee.

In a technology advanced world, even a 5yr old has access to electronic appliances.

So, connecting to our target audience can be easily done using Digital Marketing.

Benefits of Digital Marketing

  • It is cost effective.
  • It helps you to target your ideal buyer.
  • Almost all your customers are online, so you can reach them anytime.
  • SEO helps you find qualified buyers online.
  • User engagement
  • Most powerful platform for Marketing
  • Easy to Measure your reports
  • Easy Brand Development for business
  • You can easily adapt your strategy and tactics for the best results.
  • Allows your company to be more competitive and productive.

There are numerous ways through which Digital Marketing can enhance your e-commerce business and help you engage your target market. It is possibly the best way to do any sort of online business.

What You Need To Know About E-Commerce Hosting

E-commerce hosting is an important part of e-commerce strategy. In a high percentage of cases, companies leave the choice of e-commerce hosting to the web development company to select. This is perfectly acceptable so long as the hosting costs are not over inflated and represent fair market price. Web companies often take this approach because they have intimate knowledge of the server architecture, have established relationships with the host provider and can make modifications to a client’s site with greater ease and at a reduced cost. If the client selects the e-commerce hosting solution, the anticipated upfront cost saving may be absorbed by the extra time it takes the web developer to institute changes on the unfamiliar architecture.

Here are some guidelines to consider when selecting e-commerce web hosting:

E-commerce website hosting security: One of the primary concerns of customers who buy goods and services online is the security risks of providing their credit card details. With the reported cases of online fraud, there is a reluctance of some people to participate in online commerce. If you are doing business on the web then it is important that your site resides on high-grade architecture with adequate firewall protection. This insulates your site from outside malicious attacks on databases that contain valuable credit card information. You should also consider subscribing to the ‘hacker safe’ service which is an independent testing service that checks the integrity of your site on a daily basis. Current market research indicates that organizations that introduce the ‘hacker safe’ logo experience an increase in sales.

E-commerce website hosting redundancy: A redundancy setup is very important for maintaining maximum exposure on the web. If you have a high velocity of traffic and your web server goes down you can lose money from the loss of transactions attributed to down time. By having a web redundancy setup, you are more likely to avoid this problem because if one web server goes down the automatic redirect sends traffic to the mirror server. This is an important consideration for high volume transaction businesses. Not all companies provide this setup and the additional cost involved in finding an e-commerce hosting solution that can provide this functionality could be expensive.

Web hosting for e-commerce cost: The cost of the hosting will depend on the platform, functionality and whether you are using shared or dedicated hosting. Shared hosting is simply a sub domain allocated on the server for your site. Other companies also have the same setup and multiple sites on the same server reduce overall operating costs. This cost saving is passed on to the client as a cheaper hosting solution. In some cases where the site has basic functionality requirements and a low volume of traffic, shared hosting is fine. Sites that are likely to require high bandwidth for video streaming or to cater for a high velocity of traffic may require a dedicated server. Dedicated web hosting for e-commerce is where the server is structured and setup to contain only your site. This is a high-end hosting solution for companies that have more specialized hosting needs.

A practical e-commerce hosting solution should weigh the importance of these factors and select the provider who best suits your needs and budget.

Antioxidants, Free Radicals, and Sports Nutrition

As you know, I am a physician. It’s part of my profession to keep abreast of what’s happening in medical /health research. Being retired helps, because doctors simply do not generally have the “extra time” to devote to the scientific literature.

But I do. And I love it. I am one of those individuals who really enjoys …brace yourself…chemistry. When I’m done here, you should be excited too, especially if you are interested in sports nutrition and antioxidants, though not necessarily in that order.

Sports nutrition is a vast industry with emphasis on optimizing PERFORMANCE. Off hand, I can think of quite a few categories involving sports nutrition:

* sports nutrition and supplements for athletes,

* sports nutrition and athletic performance,

* sports nutrition and body building,

* sports nutrition and endurance training,

* sports nutrition and special diets in a variety of sports,

* sports nutrition and strength training,

* sports nutrition for running, jogging, walking, skiing, swimming

* There’s even Rocky Mountain sports nutrition

* …the list is endless.

So far, no surprises, huh? Well, here’s one for you. Did you know that when you exercise intensively you INCREASE the free radical burden in your body? If you’re a serious sports enthusiast, you should know that.

But…the real news is what science is now finding out about that free radical burden of yours. You should pay close attention here.

Suddenly, chemistry gets real personal.

Everyone of us has, what may be called, our antioxidant protective capacity. That means our bodies normally utilize antioxidants to protect us against the harmful impact of free radicals.

First of all, what are antioxidants? They are molecular substances which offset free radical damage to the body. Antioxidants, “quench” free radicals (for lack of a better metaphor) neutralizing their damaging effects on the cells of the body.

* Antioxidants are found in foods such as cranberries, green tea and even chocolate.

* Antioxidants are found in vitamins such vitamin C and E.

* Antioxidants are found in carotenoids such as beta-carotene.

* Antioxidants are found in many substances supplied by the body such as glutathione.

* Antioxidants are found in many herbs and enzymes.

The impact of antioxidants is boosted by glyconutrients to offset free radicals in your body…and, as a result of your athletic exertions.

Antioxidant capacity must be provided in your sports nutrition regimen or you could be “robbing Peter to pay Paul” with your workouts. As you will see, without a glyconutrional presence in your sports nutrition, the healthful gains made by your physical workouts will be offset by your own free radical burden.

Free radicals, sports and sports nutrition

Free radicals are those chemical species which contain one or more unpaired electrons, capable of independent existence. They form in the body due to a variety of reasons as offshoots of cellular activity or as products introduced to the body from the outside.

As an analogy, think of running a car engine as the cellular production
and the car emissions a the free radical production. The engine produces products which cannot stay inside the car without further damage. They simply must be neutralized and expelled.

Free radicals form and cause damage by reacting with many substances in your body. It is estimated that upwards of 200,000 free radical attacks occur in our bodies daily.

When free radical damage is done, the body can remove the compounds formed by its cellular repair system. However, if the body cannot handle the free radicals (with antioxidants for example), nor remove the compounds, then disease can be the result.

Contrary to popular opinion, free radicals do not circulate throughout the body. The half-life of most free radicals varies in a range of a few nanoseconds to about 7 seconds duration. That means they will react within the “neighborhood” (a few Angstroms or microns near where the increase in free radicals occurred) …organs, connective tissue, circulatory or nerve tissue, bone or lymphatic material are all candidates for free radical attack.

Wherever they form, they will damage the surrounding areas, unless prevented by the body…So the body does NOT have the luxury of just filtering away any circulatory fluids to find the free radicals. The body’s defense systems must be…well…fairly omnipresent to neutralize the effects of free radicals. The antioxidant protective system must be healthy.

Since they are highly reactive substances, they react with all sorts of cell elements readily. But, when they do react with your body cells, they can damage the cells and even kill them. Often, the damage from free radicals can CHANGE the cellular structure enough to cause DISEASE such as cancer, diabetes, arthritis, heart disease and a host of others.

The type of disease that occurs is dependent upon which of the free radical defenses in the body weren’t functioning properly and where the free radical attacks occur.

The body has pretty sophisticated antioxidant defense systems. But, the body CAN get overwhelmed in its antioxidant protections against such free radicals…

Indeed, unless antioxidant enhanced sports nutrition (with glyconutrients) are used to offset the increased free radical burden, the BODY will suffer as a result of intensive sports training, stress, and competition.

Glyconutrients VITAL to sports nutrition …

Studies comparing marathon runners who did and did not take glyconutritional sports nutrition supplements were undertaken. The results were reported by the Proceedings of the Fisher Institute For Medical Research ( August 2003, vol.3, no.1). The results “demonstrated strikingly different patterns.” Antioxidant protection appeared to be powerfully enhanced against free radicals with glyconutritional supplementation. Thus, the body was protected for several days after the marathon run.

However, when glyconutritional sports nutrition was NOT used, the damaging effects of the free radical burden appeared to remain in the body for about five days. Thus, the subject “consistently excreted higher concentrations of free radical byproducts…” as compared to that of the glyconutritional subject. It should be emphasized that the subject studied WAS TAKING other antioxidants, though not glyconutrition. Despite that fact, the above cited results were obtained.

That’s another way of saying that when glyconutritional supplements were not used, the free radical burden upon the body was not lifted. Antioxidant protection does appear to be (significantly) strengthened with glyconutritional sports nutrition. Such antioxidant protection appears to be of benefit for athletes overall, including training, stress, competition and dietary issues.

The glyconutrional revolution in sports nutrition and therapy is just beginning. More studies are being done. More results are coming in concerning free radicals and the capacity of the glyconutrients to boost antioxidant affect against free radicals.

Sports nutrition is about to see a new revolution…

Better still. I believe that it is quite probable that, with glyconutrition, sports PERFORMANCE is about to see a revolution in al fields.

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