Sony Ericsson Idou – It’s All About Photography and Entertainment!

Sony Ericsson has introduced some extremely unique and interesting features in its latest model Sony Ericsson Idou. It comes equipped with instant messaging, 12 mega pixel camera, inbuilt browser, Google maps, media player and many more. It has rendered completely new definitions to overall communication by integrating a secondary camera in the panel that counts for making video calls.

Enjoy photography

In this handset, Sony Ericsson has allowed the users to enjoy photography fully by incorporating huge 12 mega pixel camera that is just like a standalone digital camera and uses the resolution of 4000 x 3000 pixels for providing incredibly clear photographs. The professional photographers will never find such better equipment for taking photos. This idea is further empowered by introducing several picture enhancement features such as auto focus that lets the users to focus primarily on the targeted object and provides lucid and crystal clear pictures while retaining the real natural beauty of photographs. Xenon flash is also introduced that is significant while capturing photographs in dark environment conditions. Geo tagging feature is also there that works with A GPS applications to add on extra information beneath the taken picture such as name of place, date and time and name of photographer. Face detection and smile detection utilities are also incorporated in camera specification list; these options allow the users to get a detailed and exact photograph of aimed person.

Enjoy the life fully

With the introduction of powerful entertainment features in this mobile phone, Sony Ericsson renders its users an opportunity to live their lives fully. A media player supporting all popular video as well as audio files formats is integrated in this classic design that really works for eradicating all worries and tensions of busy people. For keeping the users energized and excited all the time, an Fm radio is also included.

How to Successfully Do a Business Online Marketing Campaign Through Facebook

Many business marketers use different kinds of strategies in promoting their online business. Some of them advertise in high-ranking websites so they can get more traffic. This made the Facebook became a hub not only of people who wants to meet friends but also of advertisers and website owners. Business marketing online is one of the industries that populate the advertisement boards in Facebook. Currently, the website is maintaining its top rank considering it as the number one social networking site worldwide. And because Facebook has the highest numbers of active users, it is the best place to get more traffic by placing your own ads.

In order to become successful on Facebook ad campaigns for your business online marketing website, here are some important tips to consider. Before you start doing Facebook ads, you must ensure that you business has already its own Facebook page. The website’s help center can help you how to make a business page following the Facebook rules. There are also metrics involved so you can keep track of how well your page content works.

Make your own user name for your page. Facebook link can be customized so people can easily remember and search your business page destination. But first, you must get at least 25 people to connect with you. A Facebook page can also be a cost-effective alternative in designing a whole website that has a custom domain name. It can also improve you social media presence.

When creating an ad for your business online marketing campaign, make it a two-way conversation style. Facebook experts and successful advertisers understand that advertising is like talking to your customers. It’s almost similar to a Facebook profile where people can easily express who they are to their friends. Engage your customers to your page. Contents should be powerful enough so they can spread like a viral news. Facebook people actually encourage business owners and users to significantly keep a presence within the site’s ecosystem.

Facebook ads can guarantee in helping your business online marketing campaign become a success. You must equip yourself with enough skills so you can do establish your business effectively through Facebook.

2 Puzzling Problems In Online Marketing: How To Get Traffic And How To Make Money Online?

There are 2 puzzling problems in online marketing: how to get free traffic and how to make money online? For not knowing the answers to these two critical questions, so many people make little or no money online while making efforts to successfully build and run a profitable online business.

The truth behind the answers to the above questions lies in the fact that many people are spending much of their time and their energy on the wrong things when striving to make money on the internet. Having said that, these things usually relate to two major difficulties.

The first difficulty refers to the situation where many inexperienced and newbie online marketers feel overwhelmed with too much information to digest that’s known as information overload when wanting to learn all the ropes of making money online.

And, the second stumbling block many inexperienced internet marketers are facing is the situation where they are trying to implement all the possible internet marketing strategies for building and running their online business all by themselves.

All that really matters in terms of making money online are two essential ingredients: traffic and offer.

In other words, you have a product that’s an offer to sell through your web site or your blog. The next thing you should do is naturally drive targeted traffic that’s an ‘army’ of your potential customers to the website where your offer is available.

Subsequently, here is how this whole internet marketing process works.

Firstly, you create a high value free product as the result of researching and identifying your niche market’s needs and wants.

Next, you develop a squeeze page that’s a simple web page purely designed for capturing your site’s visitors’ names and email addresses as soon as they optin to receive your free product. Through your squeeze page you build and grow the list of your subscribers by means of an automated email marketing software that’s in the internet marketing jargon known as auto-responder.

Now, you might be wondering where exactly that paid product that I am offering is and how to actually sell it. There are two main ways for you to do that.

One option is that immediately after your new subscriber enters their name and email address to optin to receive your free product, on the following page (known as ‘thank you page’) as soon as they click to confirm that they want to receive your free product you can simply include the link to your paid product. This paid offer marketed in this specific manners is called an ‘upsell’.

The other option that you can take advantage of in order to sell any of your products is quite simply through using your automated email marketing software (known as auto-responder) where you can well in advance programme the sequence of follow-up email messages to be sent to your subscribers.

Therefore, after your new subscriber receives their free gift from your squeeze page, you don’t have to sell them your paid product immediately like in the first option, but you simply include the URL link to that offer in one of your automated follow-up email messages.

Now, once you understand how to actually make money online, at the last marketing stage you set up a blog that you will use for actively communicating nurturing a good relationship with your loyal blog’s visitors based on constantly delivering high value content that they desire and want.

The way you find out what your audience really desires and wants is simply through surveying your blog’s readers on a regular basis. In return, this helps you produce high value free and paid products that they are really looking for. It is a win-win situation for both you as an online marketer and them as your prospects and customers.

This entire marketing process as described above in fact works as a dynamic online marketing circle that looks like a marketing funnel.

Finally, the 2 evergreen questions in online marketing that are how to get traffic and how to make money online are now answered through understanding and implementing this 5 stage marketing process.
Subsequently, the way this marketing funnel operates is that you keep on redirecting your squeeze page’s mailing list subscribers to visit your blog for new updates, offers or surveys on one side, and also redirecting your loyal blog’s readers to go to your squeeze page to get your free product and subscribe to your email list on the other side. The next thing you do is simply ‘rinse and repeat’ the whole process.

Interview With a RICS Property Surveyor (UK)

Please see an interview with Charles Dixon – a RICS surveyor with over 26 years of experience in the industry. Charles provides some in-depth information of much relevance to UK property investors including a definition of what ‘value’ means today; modern day valuation techniques; due diligence tips; his own thoughts on the property market; regulation of the property industry and much more:

1) Can you explain a bit about your background?

I have worked in the property world since graduating from Reading University in 1976 initially in the South Midlands and East Anglia, but for the last 26 years in the South West including Cornwall, Devon, Somerset and Dorset.

2) What is your definition of ‘value’ in the current UK property market?

Here is the non technical answer: the UK property market is a largely open and free market made up of thousands of individual transactions made by people and organisations with wide-ranging objectives. A free flow of information in the market is essential in informing the decisions behind those transactions. The internet has revolutionised the availability of information on transactions and has made it accessible to everyone; whereas before only people in the industry had such information. This has enabled many more people to join the property owning community. Value is what one person will pay to another for a property and, if value is not to be distorted, both parties must be well informed and acting in an arms length relationship.

3) Would it be fair to say that most surveyors are taking a conservative view on the valuation of property due to the uncertainty of the market?

Surveyors base their assessment of value not only on comparable evidence of similar transactions but also on their assessment of current market sentiment from the general public, the volume of properties available and being traded and of course many external factors that bear on the individuals undertaking a property transaction – for example: the general state of the economy, interest rates, taxation policies etc. If surveyors are taking a conservative view, this should reflect a conservative approach that parties are taking in actual negotiations and transactions and reflecting the uncertainty of the market of which they form part.

4) The majority of investors reading this are residential property buyers – one difficulty that has emerged as a result of the low market activity is the ability to obtain comparable sold data. What are the best steps that can be undertaken from your point of view?

Data on property transactions is available through many free websites and through the Land Registry. Statistics on trends are also available free from the Department for Communities and Local Government and indices on house price movements from Halifax Bank and Nationwide Building Society. There are also subscription websites giving additional data which further knowledge about local markets (such as ‘Hometrack’). Agents are generally willing to help with information on transactions in their area provided they are approached tactfully and they are not restricted from giving information on a transaction by confidentiality. The current situation is dramatically better for individual investors than it has ever been and over time it is likely to improve further with the further development of the internet. However when there are so few transactions as we are currently experiencing, it is difficult find comparable evidence. This is a difficulty for professional Valuers as much as the general public. It needs deals to be done to establish the market. In these conditions investors may be taking greater risks as their decisions are less well informed. Property transactions have never been risk free and it may be that, after a long period of a rising market before this recession, some people became too complacent and assumed that their property transactions could not fail.

5) Can you talk through the processes that you would undertake prior to visiting a property in terms of your own due diligence?

Terms of business must be agreed with the client before visiting the property. Very often the client is pressing to have the advice/ survey/valuation as quickly as possible so that office based research sometimes happens after a visit rather than before. In any case, the Surveyor can target his research more efficiently if he has first visited the property and actually it and its location. Depending on the purpose of the report, the Surveyor will want to consider most of the following:

- planning consents;

- short, medium and long term planning issues in the area;

- recent works of repair / improvement to the property;

- available consents guarantees;

- boundaries and related responsibilities;

- location and routes of utilities;

- environmental issues;

- contamination issues;

- presence of mines;

- flood risks;

- subsidence risks;

- details of construction if it is non-standard;

Much of this information and more is available through a local Authority search and website enquiries from various organisations.

6) Similarly, if you are requested to undertake a ‘desktop’ valuation what steps would you take?

Surveyors should be very wary of desktop valuations which can be misleading to the recipient if the basis of the valuation is not properly understood. In general, such valuations should only be undertaken when the property has been previously inspected and preferably not too long before. Such valuations must definitively state the assumptions on which they are made. They are best avoided when a surveyor is dealing with the general public who will probably expect the same level of knowledge of the property as if it had actually been inspected and may feel let down if they subsequently find changed conditions which had not been identified through the lack of an inspection.

7)On the back of the last two questions, do you think residential house prices in the UK are still over-valued?

In my opinion, residential house prices are too high in relation to salary levels – particularly if as a society we wish to encourage a home ownership culture. This is not a fault of the property market, but of external factors that bear on home buyers such as a lack of new homes available to buy thus restricting supply. In an open market such as the property market in the UK, home buyers are competing for the available homes to buy with other types of purchasers such as foreign investors, buy to let investors, holiday home buyers etc. Unless the government intervenes to disadvantage these other types of purchasers (which I would not advocate) they key to reducing prices is to increase the supply of homes on the market.

8) Should residential property investors take more of a ‘value’ based approach – as is what is more common in commercial property?

If the motive for purchase is property investment then yes, a value based approach is the best advice. However, when people buy for their own occupation and use they apply many different subjective criteria and will sometimes ignore the rational behaviour of the market and pay in excess of what the property could be resold for. This is a valid part of a diverse open market that sometimes makes it unpredictable for those observing it from a distance.

9) You are a major advocate of regulation of the property industry – and your book discusses this in detail – what kinds of measures do you think should be in place?

I am an advocate of the proper regulation of individuals working within the property industry particularly to protect the inexperienced general public who occasionally participate. I do not particularly advocate regulation of property itself unless there is a clear need. In many parts of the property industry there is a clear need and obvious benefit from various types of regulation, however in general I feel that there has been excessive and too complex regulation in recent years to the extent that some people ignore areas of regulation or the regulation restricts the market. Regulation should be proportionate to the benefit achieved as well as being simple and straightforward.

10) Is there a difference, in your opinion, between regulation to install professional principles into the industry and the government just sticking their oar in?

Governments are motivated to regulate where they feel that consumers are adversely affected or if the market is acting imperfectly or against policy objectives. Governments are also motivated to find ways to tax property which is a good store of private wealth and an easy target for the raising of public finance. Occasionally, governments will regulate in pursuit of social policy objectives. In general, the government in the UK has not regulated much in pursuit of encouraging professional principles, but rather has relied on the industry self-regulating itself through its professional bodies such as the RICS and NAEA. The Government has resisted the temptation to statutorily regulate Estate Agents which it could have done at any time by using powers in the Estate Agents Act of 1979. This means that the professional bodies need to be constantly looking at themselves critically to ensure that they are reflecting public opinion and public concerns by adapting their regulatory arrangements to keep up with best practice.